I tried doing it for 5 newsletter campaigns. Here's what happened—and whether or not you should try it.

I tried doing it for 5 newsletter campaigns. Here's what happened—and whether or not you should try it.

My open rates were suffering - until I made 2 changes.

Here’s how one newsletter is getting readers hooked.

In Part 1, I shared why segmentation is so important and how I'm going to do it. Part 2 shows you the initial challenges & results.

I've been neglecting this for too long—and it's costing me. Don't make the same mistake.