GROWTH CURRENCY⚡

[Read the browser version right here] The 'Resend To Unopens' Experiment I tried it for 5 campaigns. Here's what happened. I used to do this all the time. Resending to unopens made sense to me because of my own inbox habits: I’d “save” emails in my own inbox to read later. Then I’d forget to read them. So getting a friendly reminder (aka. a “resend”) from that newsletter publisher was often welcome. Well, I recently decided to fire up this “Resend to unopens” strategy again (Kit has a...

[Read the browser version right here] Hey! Today's article below could save you from losing 20-40% of your subscribers. I've personally lost over 2000 subscribers to this "best practice." I don't want you to make the same mistake. But first... Chenell and I just dropped our second podcast episode. And wouldn't you know it? → It's full of other mistakes we see newsletter operators (including us both!) making all the time. We share 12 of the most common newsletter mistakes—and how to avoid or...

[Read the browser version right here] We launched a podcast... about newsletters! I shared the news last week that I've teamed up with the amazing Chenell Basilio (of Growth In Reverse fame) to cohost and launch the Growth In Reverse podcast. Well, I'm even more excited to share... Episode #1 is *LIVE* — and we're hitting the ground running: → The Wildest Newsletter Growth Strategies You Need To Try In This Episode We run through some of the wildest growth strategies Chenell has unearthed...

[Read the browser version right here] LAUNCHING: A NEW PODCAST ABOUT NEWSLETTERS I've been devouring all-things "newsletter" for the past 4 years. But I've been consuming podcasts for the better part of the past decade. Like, I've literally spent thousands of hours listening to smart people talk about stuff I'm interested in. And secretly—while listening to these smart people talk—I dreamt of starting my own podcast. Especially a podcast about newsletters. There are next to zero good podcasts...

[Read the browser version right here] 3 ONBOARDING MISTAKES THAT KILL ENGAGEMENT 💀 I'm a (proud) newsletter nerd. And a houseplant nerd. 🪴 So I subscribed to one of my favorite houseplant YouTuber's newsletters. ....and yikes 😬 They made some super common mistakes that can spell death to engagement. But the best part? They are all super easy to avoid. Here's what they did wrong—and how to do it better... Beautiful landing page by Kit 👌 The landing page is beautiful. The copy is pretty solid....

[Read the browser version right here] Quick one today. But really interesting. I saw this on a newsletter thank-you page and thought it was SUPER smart. Why? Because when you run a standard newsletter ad insertion, only your current subscribers will see it. But what about all the new subscribers you're getting throughout the week? They just signed up and didn't see it. Missed opportunity, right? Not if you do what Alex Garcia did with Marketing Examined's Thank-you page. Check it out. Here's...

[Read the browser version right here] Newsletter growth is hard. It can take a lot of time—or money—or both. The latest platform I'm using to save on both of those precious resources is Refind Ads. It's awesome because... → You get set up in a matter of minutes.→ You can pay as low as $1 per new, engaged subscriber. → You can $EARN with their paid recommendations too. Save time & grow with Refind Ads now >> One of the most common pieces of advice for success in this whole online game is “Be...

[Read the browser version right here] I worked at SparkLoop for over a year. I interviewed dozens of newsletter operators for the SparkLoop podcast. They shared in detail how they were growing and monetizing their newsletters. I learned a TON. And when it came to growth... most guests cited the common growth strategies: • Facebook Ads• SparkLoop• Social media• Cross-promos But there was one lesser-known growth tool that a few guests swore by. I'm going to share it with you today. And why were...

[Read the browser version right here] Hey! Dylan from Growth Currency here. Remember me? (👆 me, seen here taking a literal and metaphorical leap of faith) If not, I don't blame you — it's been a while. Last you (may have) heard from me, I was busy managing & publishing content at SparkLoop... Well, here's a quick life/career update: I'm not working at SparkLoop anymore. Here's my Twitter / LinkedIn post with the news. So... what happened? Why I Left SparkLoop "SparkLoop seemed like a dream...